Nord Lures is a small, independent brand based in Estonia, crafting handcrafted wooden lures for passionate anglers.

What started as a personal obsession has grown into a brand built on quality, care, and a love for the sport. I’ve been fishing since I was a kid — chasing fish in local streams and lakes — and that passion still guides every lure I make today.

Right now, Nord Lures focuses on wooden crankbaits for trout. Each piece is shaped, painted, and tested by hand, with attention to detail you won’t find in mass-produced gear. These lures are made in small batches and built to perform.

Nord Lures is just getting started, and I’m excited for what’s ahead. Whether you’re on the riverbank at sunrise or deep in a forest lake, I hope my lures help make your time on the water even more rewarding.